barthel:

editorlisa:

Time Warner Cable is dropping all Viacom stations if they can’t reach a renewal agreement by 12:01 tonight.  That means no more Daily Show, Colbert Report, The City… no more Bromance!!!  I know you really care about Bromance.

MTV is running a crawl encouraging subscribers to call 1-800-762-3786 to urge TWC to negotiate, but I can’t seem to get through.  Either they are flooded with calls or have disconnected the line.

I appreciate Viacom’s negotiating savvy, but look, this is a total bluff.  No one in their right mind would give up the advertising revenue of the New York market, let alone all the other cities TWC services.  The money they’d have to repay advertisers for their ads not running in the biggest media market in the country alone would cost Viacom meelions of dollars.  Don’t worry about it too much.

Excellent point.